Pakistani Cuisine is famous all around the world for its spices, aroma and flavors. It has earned Pakistan a name in gastronomical delights. All over Pakistan one will find countless restaurants, offering local and international cuisine, ranging from budget to buffet restaurants. The history of restaurant business in Pakistan is very old. Initially there was either truck restaurants of poor quality or hotels used to provide dinning services. Then after some years of freedom the restaurant industry started evolving. Many restaurants then came into existence. These restaurants initially provided variety of Pakistani food. But when tourism increased in Pakistan, to attract tourist, restaurants started offering continental food menu too. As globalization stepped in Pakistan, not only foreign fashion or products were adopted by the people of the country but also the taste especially from the young generation.
Catering this change, restaurants started offering fast food and Chinese food as they used to serve Pakistani food as basic product. Many restaurants then started operating in specific cuisine. Then the trend came of providing hotel services along with dining and banquet services. In Pakistan the pioneer of this sort of services was Avari Towers owned by Avari Family. Along with quality banquet services, Avari also added variety of cuisine focused restaurants. Hushoo Groups Pearl Continental Hotel also followed this trend.
Beside these major visible icons introducing the trend, many other small hotels and restaurants followed the trend. Restaurants started providing banquet services along with banquet services. This business with these significant changes not only started growing but also became very potential business. People started dinning in restaurants at least once a month. The reason of this along with the availability of variety of food was the fascination involved in dinning out from home in a luxury place. People not only then preferred the food taste or variety of menu but they also started preferring brand reputation, on time service, employee attitude etc.
This change in the consumer consumption pattern of this industry increased its potential more. This potential was not ignored by the multinational food chains. Many MNC food chains started their operations in Pakistan. Pizza Hut was the first MNC restaurant to starts its operations in Pakistan in 1993. Then KFC in 1996 and McDonald’s in 1998 started their operations in Pakistan. Beside these renowned restaurants Subway has also spread a network of 29 branches in Pakistan. These MNC’s have been satisfying the customers of Pakistan with their internationally renowned products along with customization with accordance to Pakistani taste. But still the target markets of these restaurants are people of high class and middle class people.
Catering this change, restaurants started offering fast food and Chinese food as they used to serve Pakistani food as basic product. Many restaurants then started operating in specific cuisine. Then the trend came of providing hotel services along with dining and banquet services. In Pakistan the pioneer of this sort of services was Avari Towers owned by Avari Family. Along with quality banquet services, Avari also added variety of cuisine focused restaurants. Hushoo Groups Pearl Continental Hotel also followed this trend.
Beside these major visible icons introducing the trend, many other small hotels and restaurants followed the trend. Restaurants started providing banquet services along with banquet services. This business with these significant changes not only started growing but also became very potential business. People started dinning in restaurants at least once a month. The reason of this along with the availability of variety of food was the fascination involved in dinning out from home in a luxury place. People not only then preferred the food taste or variety of menu but they also started preferring brand reputation, on time service, employee attitude etc.
This change in the consumer consumption pattern of this industry increased its potential more. This potential was not ignored by the multinational food chains. Many MNC food chains started their operations in Pakistan. Pizza Hut was the first MNC restaurant to starts its operations in Pakistan in 1993. Then KFC in 1996 and McDonald’s in 1998 started their operations in Pakistan. Beside these renowned restaurants Subway has also spread a network of 29 branches in Pakistan. These MNC’s have been satisfying the customers of Pakistan with their internationally renowned products along with customization with accordance to Pakistani taste. But still the target markets of these restaurants are people of high class and middle class people.
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